Case Book to accompany E-commerce : business, technology, society /
Laudon, Kenneth C.
Case Book to accompany E-commerce : business, technology, society / Kenneth C. Laudon y Carol Guercio Traver - 2a - Estados Unidos : Pearson, Addison-Wesley, 2005 - 104 p. : 20 x 23 cm.
New Case Studies. Covering some of the most current topics in E-commerce today!
Five new marketing cases.
Five new E-commerce in action cases.
0-321-26936-5
Marketing--Informática
HF5548.32 / L38
Case Book to accompany E-commerce : business, technology, society / Kenneth C. Laudon y Carol Guercio Traver - 2a - Estados Unidos : Pearson, Addison-Wesley, 2005 - 104 p. : 20 x 23 cm.
New Case Studies. Covering some of the most current topics in E-commerce today!
Five new marketing cases.
Five new E-commerce in action cases.
0-321-26936-5
Marketing--Informática
HF5548.32 / L38