E-commerce: business, technology, society
Laudon, Kenneth C.
E-commerce: business, technology, society - 2a - Estados Unidos de América Addison-Wesley 2004 - 949 p. 24 cm
In today´s evolving business environment E-commerce: business technology, society introduces students to the concepts and practice of electronic commerce. This book emphasizes the three major forces behind ecommerce: Business fundamentals, Technology opportunities, and social issues.
0-321-20056-X
Marketing/Informática
HF5548.32 / L38
E-commerce: business, technology, society - 2a - Estados Unidos de América Addison-Wesley 2004 - 949 p. 24 cm
In today´s evolving business environment E-commerce: business technology, society introduces students to the concepts and practice of electronic commerce. This book emphasizes the three major forces behind ecommerce: Business fundamentals, Technology opportunities, and social issues.
0-321-20056-X
Marketing/Informática
HF5548.32 / L38