Design and marketing of new products
Urban, Glen L. y Hauser, John R.
Design and marketing of new products - 2a - EUA Urban Hauser 1993 - 701 p. 23x15cm
Technology... economy... changes in consumer behavior- these are just a few of the factors impacting new product development. In this timely text, authors present a thorough yet practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development
0-13-201567-6
Marketing
HF5415.13 / U72
Design and marketing of new products - 2a - EUA Urban Hauser 1993 - 701 p. 23x15cm
Technology... economy... changes in consumer behavior- these are just a few of the factors impacting new product development. In this timely text, authors present a thorough yet practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development
0-13-201567-6
Marketing
HF5415.13 / U72