APA

Stanton W. J., . (1999). Fundamentos de Marketing. México: McGraw - Hill.

Chicago

Stanton William J, . 1999. Fundamentos de Marketing. México: McGraw - Hill.

Harvard

Stanton W. J., . (1999). Fundamentos de Marketing. México: McGraw - Hill.

MLA

Stanton William J, . Fundamentos de Marketing. México: McGraw - Hill. 1999.