Marketing Challenges
Lovelock, David Johnston
Marketing Challenges - 1a - United States Of America Mc Gracw - Hill 1985 - 665 p. 24 cm
The nature of marketing. Market selection. Product policy. Distribution and delivery systems. Marketing communication. Pricing. Marketing research. Strategic market planning. Organizing and implementing the marketing effort.
0-07-0387-86-9
Marketing
HF5415 / L68
Marketing Challenges - 1a - United States Of America Mc Gracw - Hill 1985 - 665 p. 24 cm
The nature of marketing. Market selection. Product policy. Distribution and delivery systems. Marketing communication. Pricing. Marketing research. Strategic market planning. Organizing and implementing the marketing effort.
0-07-0387-86-9
Marketing
HF5415 / L68