Business marketing /
Brierty, Edward G.
Business marketing / Edward G. Brierty, Robert W. Eckles y Robert R. Reeder - 3a - Estados Unidos de América : Prentice Hall, 1998 - 683 p. : 21 x 26 cm.
Part I: Dimensions of business marketing, Part II: Business buying and buyer behavior, Part III: Strategy formation in the business market, Part IV: Product and service strategies, Part V: Channel strategies, Part VII: Pricing strategies, Part VII Competing, controlling and expanding, Part IX: Cases.
0-13-7578-2
Negocios
Mercadotecnia
HF5415 / B74
Business marketing / Edward G. Brierty, Robert W. Eckles y Robert R. Reeder - 3a - Estados Unidos de América : Prentice Hall, 1998 - 683 p. : 21 x 26 cm.
Part I: Dimensions of business marketing, Part II: Business buying and buyer behavior, Part III: Strategy formation in the business market, Part IV: Product and service strategies, Part V: Channel strategies, Part VII: Pricing strategies, Part VII Competing, controlling and expanding, Part IX: Cases.
0-13-7578-2
Negocios
Mercadotecnia
HF5415 / B74