Services Marketing: Integrating Customer Focus Across the Firm

Zeithaml, Valarie., Jo Bitner, Mary., Gremler, Dwayne D.

Services Marketing: Integrating Customer Focus Across the Firm - 6a - EUA McGraw Hill 2012 - 642 p 26 x 21 cm

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978-0-07-811205-8


Mercadotecnia

HD9980.5 / Z45