Since its original bard cover publication, this trailblazing work bas stirred a response so deep and wide that its subtitle has become part of our language. Now for the first in paperback, Geert Hofstede's classic study og the "software of the mind" helps us look at how we think- and also at how we fail to think as members of groups. Drawing on decades of rigorous research, the author reveals the unexamined rules by which we live and work together. Melding unswerving intellectual courage and hard social, cultural, and organizational research, Hofstede shapes a sobering picture of a world perilously lacking in self-knowledge-unaware of serious differences between the groups that govern the behavior of cultures in a time of skyrocketing global contact. But culture shock-whether the shocking contact is between an individual and a new country, between organizations, between the sexes, or between opposing diplomats-can be turned to our advantage, Hofstede says- if we understand it. And understand is what this work is all about. This is a book that every thinking person will want to read, broad in scope, profoundly original in thought and profoundly important, it offers vital knowledge and insight on issues that will shape the future of our individual and collective lives.